Fruity and fragrant and medium hot, this chili powder is used throughout northern Mexico and the southwestern U.S. Ideal for chili con carne and other Norteña classics – or to add a soft warmth to soups, sauces, stews, etc. Do not confuse this with commercial “Chili Powder” which is a mixture of ground chili, oregano, cumin, salt and flavour enhancer. To achieve a far more aromatic version of this classic Tex-Mex mix, combine 2Tbsps of New Mexican Chili Powder, 1 Tbsp of freshly roasted and ground cumin seeds and 2 tsps of Mexican Oregano (rubbed briskly between the palms).